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LightJab Productions entertain, engage and energize ― promoting causes, explaining issues and introducing ideas with power and finesse. More ►

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About LightJab

LightJab is a production and public advocacy firm specializing in social justice and political commentary. LightJab’s team of public relations, social media, filmmaking, and organizing professionals have a proven track record of gaining attention, building support and achieving victories for progressive causes like immigration reform, health care access, and tax fairness.

LightJab uses the full array of mainstream and social media to achieve clients’ goals. Team members have created YouTube channels with hundreds of thousands of views, including two with over 1 million views; placed hundreds of op-eds and letters to the editor in print media; and waged social media campaigns that have changed public opinion, transformed public narratives and improved public policies.

LightJab offers a broad selection of advocacy and publicity tools, from writing to video production to full-scale grassroots PR campaigns. Clients can construct packets of services from our menu that best fit their needs and budgets. Whether you’re in the market for a 650-word op-ed, a 3-minute video, or a multifaceted 6-month campaign to change and win a public debate—or anything in between—Lightjab has the skills to get the job done at a price you can afford.

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Who We Are

William Rice

Founder and CEO

William is a Washington, D.C., native who has done communications and organizing work for progressive causes and candidates both in the national capital area and New England. Among his employers, clients and partners have been labor organizations like SEIU; liberal advocacy groups such as Jobs with Justice, Americans for Democratic Action, Americans for Tax Fairness, the Maine People's Alliance and the Coalition for Human Needs; and several political campaigns. He has produced hundreds of op-eds and letters to the editor published in newspapers across the country, both in his own name and that of clients and their representatives. He has a particular flair and affection for the songs, chants and slogans of political demonstrations and street theater.

Eric Byler

COO and Head of Production

Eric is an award-winning film director whose debut feature Charlotte Sometimes (2002) was nominated for 2 Spirit Awards and was hailed by Roger Ebert as a breakthrough for Asian American filmmakers. His subsequent film Americanese (2006) won an Audience Award and a Special Jury prize at South by Southwest. Eric’s films have won 16 film festival awards, been released theatrically, and aired on the MTV Network, PBS, Starz, and the Sundance Channel. Together with Annabel Park, Eric has released hundreds of documentary shorts reaching millions of people on topics such as immigration, campaign finance reform, voting rights, gun safety, and health care. Their first documentary together, 9500 Liberty (2010), was acquired by MTV and opened theatrically in 30 cities, helping to transform the national narrative on immigration and netroots empowerment. Their upcoming film will chronicle a two-year journey that has already produced the web series Story of America, best known for discovering North Carolina’s Moral Monday movement and documenting the hospital closing battle in Belhaven, North Carolina.

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